Insights on design, SEO and conversion
— from structure, not trends
This is where I publish ideas, frameworks and opinions about how websites actually work.
No recycled advice.
No growth hacks.
No design trends without context.
Just practical thinking about structure, clarity and decision-making — from real projects and real constraints.
What you’ll find here
Articles and essays about:
- UI/UX design as a decision-making system
- SEO built around information architecture, not tricks
- Conversion driven by message clarity, not persuasion
- Opinions on what’s broken — and what actually works
How to navigate the content
Insights are organized around four core pillars:
- UI/UX — interface structure, hierarchy and usability
- SEO — search visibility through architecture and intent
- Conversion — clarity, copy and decision-making
- Opinion — critical takes and first-principles thinking
Start here
If you’re new here, these articles define the foundation of how I think about design, SEO and conversion:
