Insights on design, SEO and conversion
— from structure, not trends
This is where I publish ideas, frameworks and opinions about how websites actually work.
No recycled advice.
No growth hacks.
No design trends without context.
Just practical thinking about structure, clarity and decision-making — from real projects and real constraints.
01
What you’llfind here
Articles and essays about:
UI/UX design as a decision-making system
SEO built around information architecture, not tricks
SEO built around information architecture, not tricks
Opinions on what’s broken — and what actually works
Everything here is written to be read slowly, linked intentionally, and useful over time.
02
How to navigatethe content
Insights are organized around four core pillars:
UI/UX — interface structure, hierarchy and usability
Conversion — clarity, copy and decision-making
Conversion — clarity, copy and decision-making
Opinion — critical takes and first-principles thinking
Each article lives inside one primary pillar, but ideas often connect across them.
03
Start here
If you’re new here, these articles define the foundation of how I think about design, SEO and conversion:
Clarity beats creativity: why most websites fail
SEO for designers: structure before keywords
UI/UX design is about decisions, not aesthetics
Conversion is clarity, not persuasion
All Articles
Most conversations about SEO start in the wrong place. They start with rankings.With keywords.With positions, tools and tactics. But search engines don’t reward pages because they try to rank.They reward pages because they resolve intent clearly. Ranking is not the goal.It’s the side effect of being understood. Search engines don’t read pages — they interpret…
seoMost websites don’t fail because of poor execution or lack of expertise. They fail because design, SEO and conversion decisions are made in isolation. This article explains why clarity breaks between disciplines—and how structure fixes it.
opinion
Conversion doesn’t start at the CTA. It starts when users understand where they are, what you offer and what happens next. This article explains why clarity comes before persuasion—and how structure shapes decisions long before a click.
conversion
Good UI/UX doesn’t impress. It disappears. This article explains why the best interfaces go unnoticed, how friction reveals itself, and why usability, SEO and conversion all fail at the same invisible points.
ui-ux
UI/UX isn’t about making things look modern. It’s about making choices that reduce friction: hierarchy, flow, constraints and language. This post breaks down how good interfaces guide action—without relying on trends or visual tricks.
ui-ux
SEO isn’t a plugin, and it isn’t a checklist. It’s information architecture. This piece shows how designers can build pages that search engines can understand and users can navigate—by prioritizing structure, intent and internal logic before content volume.
seo
Most websites don’t fail because of low traffic. They fail because people can’t understand what they’re looking at. This post explains why confusion kills movement, and why clarity—across design, SEO and copy—is the real conversion lever.
opinion
Why this exists
Most content online is optimized to be published, not to be understood.
Insights exists to document thinking, not to chase algorithms — even if the structure behind it happens to work well with them.
If something here resonates, you’ll probably enjoy the rest.
